BTMU - The Sanitation Project

FICCI SEDF is managed The Sanitation Project for Bank of Tokyo Mitsubishi UFJ (BTMU) in the district of Chittoor, Andhra Pradesh. As their commitment towards ensuring sanitation and hygiene through the Swachh Bharat Vidyalaya Campaign, BTMU built 250 girls toilets in Government Schools. Through rigorous Government liaising, FICCI SEDF identified 250 Government Schools in Chittoor District of Andhra Pradesh. A comprehensive Need Assessment was conducted to identify the requirements of individual schools so as to determine the contextual intervention for each of the schools. An elaborate behaviour change programme was also carried out across schools.

Castrol Road Safety Program in outskirts of Mumbai with 3500 Truck drivers

Castrol India Limited, in collaboration with FICCI SEDF, undertook an extensive Road Safety Project with Heavy Motor Vehicle (HMV) drivers. As part of the project, a three pronged approach has been adopted so as to address the issue of road safety norms to be adopted by HMV drivers on the highways & in cities, financial literacy as well as eye care practices. A total of 3500 HMV drivers have been successfully trained.

Paul Merchant – program on Solid waste Management (Bharuch, Gujrat)

In an effort to ensure sustainability of the sanitation project, a solid waste management program was organized in the two villages of Talodhra and Dhadera, Bharuch, Gujarat. Through the initiative the project aimed to create a system of waste collection, segregation and recycling to improve the environment condition of the two villages. The project reached out to over 600 households and was completed in July 2018.

Reliance Slum Sanitation Project

FICCI SEDF implemented The Mumbai Slum Sanitation Project for Reliance Life Insurance Company Limited in the urban slum settlement in Mumbai. Under the project, ten community toilets in the identified geography for improving sanitation practices and access to water & electricity equipped sanitary facilities were built. The project built 10 community toilets that caters to the community members of an urban slum in Rajiv Gandhi Nagar, Marol pipeline and Asalpha Nagar in Mumbai with poor sanitation facilities.

India Infoline Foundation Financial Literacy Study

FICCI SEDF was the project manager for the India Infoline Foundation Financial Literacy Study undertook in 30 villages of Hazaribagh, Jharkhand. IIFL Foundation believes that individuals with basic financial knowledge can make informed financial decisions and therefore, maintain better financial health. Through its CSR projects, IIFL endeavor’s to provide information of financial products, especially of rewards and risks, in order to better equip the financially excluded to make informed choices with respect to money. The study has been successfully completed and a detailed intervention is being designed.

Abbott Total Sanitation Project

FICCI SEDF has successfully completed The Total Sanitation Project for Abbott India Limited, which was launched in December 2014 in two villages of Bharuch, Gujarat. The objective of the project was to make the villages Open Defecation Free (ODF). The project built 500 toilets in households, community and schools. Simultaneously, a Behavioral Change program was conducted to address old practices and habits as well as understanding the importance of sanitation. 2000+ community members were reached out to under the behavior change program. The monitoring of the progress was done using a digital system that reflects real time data. Both the villages have been declared ODF.

 

Project Connect (2006 - 11)

In partnership with Population Services International (PSI), Y. R. Gaitonde Center for AIDS Research and Education (YRGCARE), Karnataka Health Promotion Trust (KHPT) and The International Labour Organization (ILO), FICCI SEDF launched Project Connect. Project Connect aimed at mobilizing companies to implement workplace HIV/AIDS programs and policies and to support HIV/AIDS programs for high risk informal workers/communities through their commitment to corporate social responsibility.

JEEVIKA - A FICCI-SEDF and AADI partnership project for enhancing livelihood opportunities for persons with disabilities. (2006 - 07)

FICCI - SEDF's AHEAD (Action for Harnessing Employment Avenues for Disabled) Strategy focused on enhancing the employability of persons with disabilities. FICCI-SEDF in partnership with AADI initiated JEEVIKA, a project, for enhancing employment and livelihood opportunities for persons with disabilities in the National Capital Region.

JEEVIKA would address the following objectives:

• Promote equal opportunity and facilitate inclusive work culture.
• Skill enhancement and placement services for Persons with Disabilities.
• Establishing linkages for entrepreneurship development.

JEEVIKA - Garment Industry experience:

Under this initiative, 3 batches of 90 trainees received training at the ATDC (Apparel Training & Design Centre), Okhla and NOIDA. ATDC is sponsored by Apparel Export Promotion Council (AEPC), Ministry of Textiles, has a mission to upgrade the technical skills of workers employed in the Garment Industry. NTPC Badarpur project sponsored transport ensured 100% attendance of program. All trainees got absorbed by the industry.

JEEVIKA - Microsoft FICCI-SEDF MAR program:

Under its JEEVIKA project FICCI - SEDF tied up with MICROSOFT for facilitation of establishing Microsoft Authorised Refurbisher (MAR). FICCI-SEDF facilitated and assisted Mr Samual Mani to become India's first Microsoft Authorised Refurbisher (MAR). Mr.Samuel, who is a Spastic, runs a small enterprise for hardware & software solutions and he was qualified to become a MAR as per Microsoft criteria.

Empowering Adolescents through Life Skills Education (2006)

FICCI-SEDF, in collaboration with Rajiv Gandhi Foundation, initiated a project titled "Empowering Adolescents through Life Skills Education". The project covered 10 slums of Delhi and conducted a 5-day program to impart life skills to the out-of-school adolescents.

The following are the major activities during the project implementation:

• 25 persons drawn from various organizations working in the 10 project areas were provided Training of Trainers (ToT) on Life Skills Education.
• Networking with 20 NGOs in project areas was done to assist the Foundation in reaching out to out-of-school adolescents in each of these project areas.
• Information, Education and Communication (IEC) activities in all the project areas to create awareness about various issues related to adolescent health and behaviour.
• Capacity Building activities for project staff and NGO partners were organised.
• A 5-day curriculum was developed and implemented on Life Skills Education.
• 18 people from partner NGOs have been trained as Master Trainers.
• 279 adolescents have been imparted Life Skills Education with support from Modicare Foundation. They are now acting as Peer Trainers for other untrained adolescents in their respective areas.
• 1359 adolescents have been trained as Peer Educators.

Reproductive & Child Health Project, Muzzafarnagar (SIFPSA) (2004 - 06)

FICCI-SEDF Reproductive & Child Health (RCH) Project was a two-year project funded by Govt. of India through SIFPSA. The project was started in October 2004 and covered Purkaji block in Muzaffarnagar District, which has 75 villages with a population of 1,45,313. This RCH project is a two-year project funded by Govt. of India through SIFPSA.
The main object of the project is to create awareness, improve reproductive & child health services and establish small family norm amongst the target population.

The following are the major activities during the project implementation:

• Setting up of Project Head office at Muzaffarnagar and recruitment of the staff
• Training of project team at Prerna Population Resource Centre, Lucknow.
• 2 Trainings of CBDs in Purkaji, Muzaffarnagar.
• Setting up of two Out-reach clinics in Barla and Tughlakpur villages.
• A 5-day curriculum was developed and implemented on Life Skills Education.
• Completion of Baseline Survey in Purkaji block, which revealed following statistics :
• Training of Village Health Committee (VHC) Members by the project staff.
• Service delivery including Contraceptive Social Marketing.
• Community meetings and IEC activities in each of the villages.
• Wall-writings in each of the 50 villages to create awareness about the project.
• Periodic Health Melas in major villages and participation in Health Camps organised at PHC, Purkaji and District Hospital, Muzaffarnagar.
• Service delivery to the people. Following are the new cases motivated to use contraceptives:
  • Contraceptive condoms: 1492
  • Contraceptive pills: 773
  • Copper-T: 527
  • Female sterilization: 432
  • Male sterilization: 06
• Networking is being done with DM, CMO office, DIFPSA, local NGOs, village pradhans, ANMs and other such bodies.

Rajiv Gandhi Mobile AIDS Counselling Project (2002)

FICCI-SEDF, in collaboration with Rajiv Gandhi Foundation, is implementing "Rajiv Gandhi Mobile AIDS Counselling Services" (RGMACS) project. The first phase of the project was started with Ms. Sonia Gandhi, Chairperson, RGF, flagging off the Mobile Van in August 2002.

The following are the major activities under the project:

• Capacity Building activities for project staff whereby 40 sessions were conducted during the project implementation.
• Capacity Building of various community groups including youth, RMPs, women, NGO personnel etc. A total of 1548 persons were trained.
• Information, Education and Communication (IEC) and Behaviour Change Communication (BCC) activities to raise awareness and sensitise people about the issue.
• Awareness Generation sessions in schools, training centers and NGOs in the project areas.
• To ensure a sustainable service delivery system, network has been established with Voluntarty Counselling & Testing Centres (VCTCs), government hospitals, medical practitioners, NGOs, RMPs, chemists etc. Network was established with 63 NGOs and 30 Health Centres.
• Involvement of 140 local medical practitioners in the project.
• Counselling services
  • Prevention counselling - 32467
  • Group counselling - 86218

FICCI provides a platform for networking and consensus building within and across sectors and is the first port of call for Indian industry, policy makers and the international business community. Leveraging this to its advantage, FICCI - SEDF has brought together opportunities in multiple domains, for Corporates to work on.
If your organization is looking for opportunities to invest in, then the following are some of the domains under which projects can be undertaken:

• Livelihood: Promoting and scaling up the concept of Agricultural Livelihood (production cluster) interventions by implementing the innovative model developed.
• HIV/AIDS: Reaching out to industries and advocating for partnerships on key interventions planned with Industries/Companies under the Health and National HIV/AIDS Program.
• Education: Capacity Building for Rural Education.
  • Carrying out critical interventions in Government Schools.
  • Training of Govt. school teachers, both regular and remedial.
  • Program for creating after-school village tuition centres for slow learners.
  • Improving children's English language skills through special methodologies
  • Infusing hitherto neglected aspects like sports, yoga, environmental education, health and hygiene into school life, which, besides helping holistic development, also enhance a child's interest in school.

Project Monitoring: Promoting transparent monitoring mechanisms for companies to deploy their CSR capital.

• Project Monitoring and Evaluation
• Impact assessment
• Report Generation
• Capacity building of CSO on technology front
• Capacity Building for Corporates

More Details

COVID-19 Relief Work

With 1.3 billion Indians amid an unprecedented 40-day lockdown to defeat the coronavirus, it is now widely acknowledged that the scale of the economic damage caused by the COVID-19 pandemic was far greater than that caused by the 2008 global financial crisis, globally as well as for India.
There was an uncertainty about the duration and depth of the crisis with devastating consequences for hundreds of millions of people. Informal sector workers, small businesses, migrant workers, small landholding farmers and families dependent on remittances were among the hardest hit and millions of people fell back into the poverty trap

FICCI SEDF adopted a three-prong strategy, and these are:

1. Immediate Relief
       a. Provision for cooked Food
       b. Provision for dry ration and Hygiene kits

2. Short Term Support
       a. Provision for PPE kits for Frontline Health Workers

3. Long Term Support
       a. Promoting and strengthening women-led collective micro-enterprises focused on decentralized value addition of high potential        local commodity value chains
       b. Strengthening & Empowering Small and Marginal Farmers
       c. Creating employment opportunities for women & rural youth
       d. Promoting decentralized renewable energy solutions
       e. Enabling food and nutrition security for rural families and build economic and health resilience




As lives are gradually moving towards adopting the new normal, several challenges have ejected due to the pandemic- absolute collapse of the rural economy, crops are not being harvested or if harvested are sold at throwaway prices at local haats and mandis are not functional.
The next strategy adopted by FICCI is to address these challenges sustainably so that vulnerable communities can rebuild social security, nutrition security, creation of livelihoods, entrepreneurship development, access to green energy and prepare them for next pandemic, etc.

1. MUSHROOM CULTIVATION IN WEST BENGAL
FICCI-SEDF has initiated a project on “Nutrition and Sustainable Livelihood with Mushroom Cultivation in Jalpaiguri Dist, West Bengal”. The aim of this project is to take mushroom cultivation to the next level and in creating an alternative and sustainable livelihood source in the project areas. This Innovative Pilot project will establish mushroom cultivation into a proven replicable, scalable and sustainable livelihood activity.

2. REBUILD LIVES AND LIVELIHOODS OF COVID19 IMPACTED SMALL AND MARGINAL FARMERS
This initiative aims to rebuild social security, nutrition security and livelihoods of the most vulnerable rural families, belonging to small and marginal farmer communities who are impacted by the COVID-19 pandemic, across four talukas in the aspirational districts of Raichur and Belagavi in Karnataka.

3. STRENGTHENING AND GREENING RURAL ECONOMIES THROUGH WOMEN-LED MICRO-ENTERPRISES
The approach aims to promote and strengthen 160 micro-enterprises in 4 cohorts spread over 3 years, across each of the 4 focus districts in Odisha. Each cohort will have 10 microenterprises in each district and they would undergo 6 months of intensive incubation followed by 8 months of handholding support. The project will be implemented in Kalahandi, Ganjam, Gajapati, Rayagada in southern Odisha.

4. RESURGENCE OF RURAL ECONOMY BASED LIVELIHOODS TO TACKLE THE COVID-19 CRISIS (REFRESH)
To project aims to create small local growth clusters for self-reliant systems of production, processing and marketing to create livelihoods/ employment for 500,000 to 1,000,000 households. Project shall lead to promotion of Self-Employment, Micro-enterprise promotion of Non-Timber Forest Produce (NTFP) or Minor Forest Produce (MFP). The project will be implemented in West Bengal, Jharkhand and Odisha.

5. Access to welfare and promotion of sustainable livelihoods for migrant families
The/Nudge Centre for Rural Development is creating the ‘Hope Fund’ in partnership with the Gates Foundation with a target of INR 1000 crores over 3 years (20% raised and 80% leveraged from government schemes & partnerships). Hope fund’ will focus on accelerating sustainable livelihoods of 5,00,000 families (2.5 million lives) in Uttar Pradesh, Jharkhand and NCR region (destination) including migrant construction workers, landless households and small/marginal farmers to improve food security, income and savings, asset value and access to safety nets and formal credit.